The Power of Intuition and Creativity
Humans are not machines, and it is important to note this, especially regarding marketing. The purpose of marketing is to influence how consumers think and feel, ultimately impacting their purchasing decisions. AI is not yet able to take into account the emotional impact a marketing campaign may have. Consider implementing AI to draw inspiration and creativity, but remember that human touch is necessary to run a successful marketing campaign.
AI’s Strengths and Limitations
AI tools are an excellent resource for businesses to gain information about consumer behavior and habits. Some AI systems can generate content for advertisements, social media, and email campaigns. AI’s ability to create content at a rapid pace will give creatives more ideas to run with and build upon.
With the ability to generate endless variations of creative work, AI will free up time for creatives to be able to focus on other tasks that require their expertise. For example, along with creating content, experts predict that the new age of AI will also be able to target your audience into specific segments, so it will be easier for the creative to determine where and who their content should be put in front of.