Website Design Affects Your Reputation

Most of the time, your website will be the first impression consumers have of your business. Consumers who see a poorly designed website will also assume that your business is bad. Therefore, it is crucial to take your time putting together the design of your website, so it looks professional and is a strong representation of your brand.

Website Design Can Help You Stand Out From Competition

Your business must do whatever it can to stand out from the competition. Strong web design is one of the best ways to ensure that you stand out from your competition. If a consumer compares your site to a competitor’s, they will be more drawn to interact with the business with a better website. It is important that your website truly reflects well on your company.

Website Design Makes You Look More Professional

A poorly designed website will make you look unprofessional. In contrast, a strong, well-designed site will make you and your business look more professional. Consumers are far more likely to do business with companies with sleek, modern websites. Designing your site may sound attractive because it could save you some money, but in the end, spending more by outsourcing to a designer will be a good investment.

Website Design Helps You Rank Higher in Search Results

Although search engine rankings are constantly evolving and changing, one thing remains the same – the importance of a well-designed website. Your website will rank higher if it is well-designed and easy to navigate. Google ranks the websites that provide a solid user experience higher than those that do not.

Website Design Helps You Convert Visitors Into Customers

The purpose of a website is to convert visitors into customers. If your website is not generating these results, it is not doing its job. Strong web design makes it easier and painless for your customers to move through the site and complete a transaction. Therefore, you want to ensure that you are designing your website with the goal of conversions in mind.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.