how to make phone-lovers love your brand


Mobile marketing via a Quick Response Code (QR Code) may have had a slow start in the US, but in the last two years they’ve gone gangbusters. A recent study by comScore reported that, in June alone, 14 million mobile device users in the U.S. scanned a QR code. Packaging came in as the second highest scanned medium, while newspapers and magazines were first. There is no doubt that these funny looking little codes are an incredible marketing tool.
Curious about how to make phone lovers love your brand? If Lady Gaga and Starbucks can team up for a QR Code scavenger hunt, well then…we could say the opportunities for you are boundless! A QR code on your package or POS display is a visual hyper-link that engages your customer and instantly directs them wherever you want.
The key to success here is content. Make it worthwhile for the consumer–if you want to build brand loyalty, drive them to a loyalty program or discounts that will promote repeat purchase. If you want to show transparency, drive them to information that shows where your ingredients are sourced or farmed, or information that shows how your company is meeting sustainability goals. If you want the consumer to see how fresh your produce is, let them track when and where it was harvested and how many days it took to arrive at the store.
In addition to its promotional and brand-building aspects, QR Code technology can provide valuable analytics and tracking offline sources, along with capturing sales leads.
You can easily generate a free QR code online or use one of the many other vendors that provide alternatives to the typical QR code–YottaMark provides a more complex tracking system, and SpyderLynk, provides a code called a SnapTag that can utilize your brand logo as the code centerpiece, and can also be scanned with a simple camera phone.
Use a QR code to make that special consumer connection, and let the brand-lovin’ begin!

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.