international book features foerstel

We were thrilled when Matitegiovanotte, a European design firm, asked us to submit our work for a new book called “The Meaning Underground: A Visual Trip into the Art of Copywriting” showcasing excellence in copywriting–and even more excited to learn that all three of our submissions will be included. Featured at international book fairs in both London and Frankfurt, the book contains work from agencies all over the world (only four from the U.S.), and will be available to the public in January 2010.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.