Visual communication is the language that speaks to Gen Z. If your audience is Gen Z, incorporating engaging visual content is the key to catching their attention. It is shown that, on average, Gen Z spends over four hours daily on a social app. Social media marketing is a great strategy to market to Gen Z successfully.
Authenticity in marketing is essential across the board, especially when targeting a Gen Z audience. Consider being open and honest about your business’s mission and values upfront and not beat around the bush about what your brand stands for. Partnering with influencers whose values align with your brand is a great idea to broaden your reach to an audience with similar interests.
Mobilize Across Platforms
It is no secret that digital marketing is the best way to reach Gen Z. Specifically, ensure that all your content is adaptable across all screen sizes. Creating mobile-friendly content will go a long way when marketing to Gen Z, as that is where they spend the majority of their time.
Read more about Marketing to Gen Z at forbes.com