Men’s Health recently reviewed the Six Best Energy Bars on the market, and to our delight, among them was our client Skout Natural Foods. Recognizing the evolution of energy bars from processed candy to clean, nutritious food, Skout’s Blueberry+Almond Trailbar took home the Winning Choice for Best Pre-Workout Bar.
Congratulations Skout for the national attention, we knew you were beautiful inside and out!
Eating a bar with roughly 35 to 45 grams of carbs an hour before a cardio or strength workout can help boost energy. But check labels closely, says sports nutritionist Dr. Suzanne Nelson, and drop those with more than 4 grams of fat, 10 grams of protein, or 5 grams of fiber, all of which can slow digestion.
Winner: Skout Blueberry + Almond Trailbar has 32 grams of carbs and tastes like a Fig Newton. It’s high in the sugar you need, but gets it only from real fruit.
Foerstel designed the packaging for not only the champion bar, but for their entire line of Trailbars. Taking cues from Skout’s previous packaging, we retained the established color palette as a flavor designation system, while refreshing the logo and introducing new graphic elements to tell more of the brand story, strengthen the on-shelf presence and provide more appetite appeal.
Previous Package Design
After Our Redesign