Natural Brew is a line of non-alcoholic beverages with four flavors that are unique and invigorating taste sensations because of their special brewing process. All of their products are natural with no artificial colors, flavors or additives.
Originally designed to appeal to men, with a hand-crafted beer-brewing image, the company wanted to explore an entirely new “vibe” for the brand and product line that would be zero-calorie, and look contemporary, sleek and sophisticated – appealing to women as well as men. Instead of heavy glass bottles, the product would be packaged in thin-profile aluminum cans, adding to the new “thin and hip” image.
You can see what an amazing effect design has on a brand image by comparing the proposed brand and package design above to the existing bottles and carrier below: