naturally appealing to a wider audience

nbrewnewcropNatural Brew is a line of non-alcoholic beverages with four flavors that are unique and invigorating taste sensations because of their special brewing process. All of their products are natural with no artificial colors, flavors or additives.

Originally designed to appeal to men, with a hand-crafted beer-brewing image, the company wanted to explore an entirely new “vibe” for the brand and product line that would be zero-calorie, and look contemporary, sleek and sophisticated – appealing to women as well as men. Instead of heavy glass bottles, the product would be packaged in thin-profile aluminum cans, adding to the new “thin and hip” image.

You can see what an amazing effect design has on a brand image by comparing the proposed brand and package design above to the existing bottles and carrier below:

nbrewoldcrop

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

 

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

 

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

 

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.