now available at a location near you

One of the thrills of being a graphic designer is seeing your work appear in a public place. Many of our clients are in the food industry, so we get to see our work every time we go to the grocery store!
That being said, we are particularly pleased to see the Simplot UpSides product at our local Boise Co-op in the frozen food aisle. We created the brand identity and packaging for this line, now being introduced into retail stores with our little Boise Co-op being one of the first!
It’s kind of a unique story because UpSides is a foodservice product. However, as Toni Anthony, Marketing Manager for New Products at Simplot said, “Even though it was developed for foodservice, the package design is so engaging and well-designed that the product line is easily making the transition into a retail environment.”
Ah yes, I couldn’t have said it better myself.