popular online brands reimagined as ‘line-based’ logos

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Design consultancy Antrepo—who previously designed minimalistic packaging for international brands—has reimagined several online brands with ‘line-based’ logos.
Drawing inspiration from the design of vintage Japanese cameras from the ‘70s and ‘80s, the consultancy applied the ‘line-based design’ to the logos of online brands such as Facebook, Google, Apple and Twitter—giving the logos a clean and minimalistic finish.
“When we take a look at the vintage 35mm cameras, we notice that almost all of these brands use the same style for their logos and typography (line-based logos and extended-outline fonts),” Antrepo wrote on a blog posts.
“The production industry created ‘line-based logos’ for metal bodies, probably to cut down the production costs… we try to see the digital world in the same perspective of this vintage style.”
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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

 

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

 

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

 

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.