power engineers

With a company as large and robust as POWER, it’s often difficult to distill down a marketing message from everything the company does and wants to communicate. For this new series of branding ads, we convinced them to simply focus on the “Look to the RAM” theme we’ve used in other ads and marketing materials. And rather than featuring images of their wind turbines, power plants and transmission lines, we again played up POWER’s laid-back style and sense of humor, using images of classic, obviously-not-POWER-made engineering marvels. With the ram looking on, of course.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.