run of the mill


Graphic designer Giovanni Tondini has compiled an entire series of generic and overused logo designs that designers should refrain from using.
He stated that these cookie-cutter designs not only run the risk of not being able to get trademarked, they defeat the purpose of having a logo—to stand out from the others. Check out the rest of the run-of-the-mill logo designs here.


The company’s acronym cut in two colors by an arc (usually ‘Trajan’ font)


Use of the font ‘Satisfaction


Roofs and cubic buildings


Linked bubbles or dots.

6Shapes with swoosh lines through them.

[via design taxi]

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.