something's up at rising moon

rmo_group-cropped
…and that something would be a new brand identity and package design!
We had so much fun working on this project – all of the Rising Moon products are organic, vegetarian and really delicious. From pizza to pasta to sauce, the product line was originally developed by a young couple in Eugene, Oregon who debuted their products at the Oregon State Fair and delivered to customers on the bicycles.
As you can see, the previous package design (below) reflected the funky, handmade and “era-specific” vibe of the founders and location.
Our job was to retain the whimsical, fun and handmade soul of the brand while updating and refreshing the graphic elements to create a broader appeal and more contemporary image.

rmo-old-croppedPrevious Packaging

About Rising Moon (from their website):

It all started over 20 years ago, when Rising Moon Organics® delivered (on bikes!) homemade organic ravioli to stores in Portland, Oregon. Since then, we’ve introduced pizzas, pasta sauces, entrée dishes, and other vegetarian offerings to our dedicated followers.
When you don’t have time to whip up a meal, we’ve got you covered. Always quick, delicious, organic, and vegetarian, that’s Rising Moon Organics®.
Sit back and enjoy!

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

 

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

 

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

 

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.