street smart(phones)

Do you ever stop to think whether our lives are improved now that we have smartphones and constant access to the virtual world? That perhaps we’re just a little too addicted to staring at our technology instead of focusing on what’s going on around us? If you’re starting to think that the world has gone mad, then you’ll appreciate these street photographs by Babycakes Romero.
Part of a series called The Death of Conversation, Romero decided to capture people on their phones after he realized just how many were doing it. He said:

“It originally caught my eye as there was a certain symmetry to these people locked simultaneously yet separately in the same action and it appealed on a visual level, but as I continued, I noticed an inherent sadness to the proceedings. I saw that smartphones were becoming a barrier to communication in person. I saw how people used it as a social prop, to hide their awkwardness, to fill the silence but as I continued to observe and document this modern phenomena I felt that the devices were actually causing the awkwardness and the silence. They basically allow people to withdraw rather than engage.”


“All social etiquette regarding the use of phones in company seems to have disappeared. The device take precedence over the person that is present and that felt wrong. It is a form of rejection and lowers the self-worth of the person superseded for a device. I feel it also highlighted a growing sense of self-absorption in people as they would rather focus on their world in their phone rather than speak to the person they are with.”


[via creative boom]

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.