the ad man's desk book

British designer Jack Watson’s grandma passed away this year and while going through her belongings he found a large collection design books originally owned by his grandfather Sidney John Woods, who worked as an art director at Ealing Studios, an eminent film studio in England, between 1943 and 1959.
One of the pieces he found from the late 1940’s is The Ad-Man’s Desk Book is worth sharing. Jack writes:

“Some of the content is genuinely useful – I’m trying to learn more about graphic design myself, some includes interesting references to technological limitations of the day, and some is just pretty charming and stylish.”

Check out the pages below and be amazed how far we’ve come in our profession of advertising in just 60 years.
the-ad-mans-desk-book-2_0 the-ad-mans-desk-book-18 the-ad-mans-desk-book-17 the-ad-mans-desk-book-16 the-ad-mans-desk-book-15 the-ad-mans-desk-book-14 the-ad-mans-desk-book-13 the-ad-mans-desk-book-12 the-ad-mans-desk-book-11 the-ad-mans-desk-book-10 the-ad-mans-desk-book-9 the-ad-mans-desk-book-8 the-ad-mans-desk-book-7 the-ad-mans-desk-book-6 the-ad-mans-desk-book-5 the-ad-mans-desk-book-4 the-ad-mans-desk-book-3

[via ads of the world]

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.