What is Branding?

Many think of branding as the colors, logos, design, and taglines that come to mind when thinking about a certain business. However, branding is far more than just those elements and extends into what the business believes, why they exist, and its offerings to its clients. Therefore, companies need to understand the importance of branding because it ultimately makes a business stand out from other competitors.

Promote Recognition

Businesses that emphasize creating strong branding are typically the most recognizable by consumers. Consumers tend to remember the business that has branding that makes them unique. If one of your goals as a business is to increase awareness and recognition, focus on your branding.

Establish Trust

Strong branding can help businesses build trust and credibility with their consumers. Establishing trust with the customer is one of the most important things a business can do to help increase its sales. Ensure that your branding shows off your business’s offerings and gives the consumer a glimpse into what they can expect from purchasing your product or service.

Improve Advertising

Because branding plays such a significant role in the recognition of your business, it can be said that having strong branding will also make it easier to reach a larger audience when advertising. Well-established branding can be the piece that makes the difference in taking a customer from just seeing your advertisement to making a conversion.

Motivates and Direct Employees

Branding is shown to help bring internal value to your business via its employees. Presenting the company’s mission and values to the business to your employees is a great way to get everyone on the same page about what the business stands for and why it does things the way it does. It is important for your employees to be on board with your company’s mission and values; in the end, this will only make your branding stronger.

Creates Loyal Customers

Once your branding catches the eye of consumers, and they decide your business can be trusted, it is more likely that they will come back to your busines in the future. Loyal customers are crucial for companies to ensure they will have continual profits.

Maintain Clarity and Helps Stay Focused

Pulling together strong branding is helpful for businesses to keep everything aligned. Branding is helpful for companies to be on the same page about their goals and what they are doing to reach them. Creating a clear brand strategy is important to help businesses stay focused in the right direction.

Read more about the Importance of Branding at filmdaily.co

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.