the original protein bar

We were fortunate enough to be asked to work with Native American Natural Foods on new branding and package design for their buffalo-meat based protein bar. It’s a really great product! As far as clean, low-fat, low-calorie protein goes these bars hit the bullseye, so to speak: 7 grams of protein for 70 calories using sustainably raised, grass-fed happy buffalo meat. The brand name is Tanka, which comes from the Native American language; to “be tanka” is to live your best life. Here is the package before we went to work on it:


The client was awesome to work with, and very open to basically starting over from scratch, even though they were already selling product online and in the stores and had a very loyal following. The key was they were selling in the beef jerky section and wanted to be in the protein/energy bar section to increase their exposure and gain new customers. The new package is designed to look more sophisticated and authentic, and do a better job of communicating the benefits of the product, which will help it compete in that overwhelmingly crowded protein bar category. Here is the new package design:

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.