the outback at tamarack

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We were asked to promote the opening of 5000 acres of back country skiing at Tamarack Resort. Steep, deep, virgin and ungroomed. The kind of skiing that usually requires a helicopter and guides, but at Tamarack it is available by skiing down the back side of the mountain, serviced by the main lift and snow cats. Our work included naming the area (The Outback at Tamarack), branding, and an ad campaign. Here is a variety of concepts we produced for the client’s review. The first one (above) actually won a Gold Addy from the American Ad Federation, even though the campaign never ran. As you can see, we had a lot of fun with this one!

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

 

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

 

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

 

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.