We were asked to promote the opening of 5000 acres of back country skiing at Tamarack Resort. Steep, deep, virgin and ungroomed. The kind of skiing that usually requires a helicopter and guides, but at Tamarack it is available by skiing down the back side of the mountain, serviced by the main lift and snow cats. Our work included naming the area (The Outback at Tamarack), branding, and an ad campaign. Here is a variety of concepts we produced for the client’s review. The first one (above) actually won a Gold Addy from the American Ad Federation, even though the campaign never ran. As you can see, we had a lot of fun with this one!