Blog

Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

Smartphones can do plenty of things. Now retailers are going to put them to work for them. Pretty soon, having an iPhone could change the way we buy our groceries. The retail has recently joined forces with Apple to create an app that is supposedly now being tested in the

‘Typometry’, a series of limited edition prints designed by Brainstorm Overload play on the iconic eye exam chart, featuring 45 different fonts represented only by the capital ‘A’ and lowercase ‘a’—starting with Helvetica and includes both serif and sans-serif faces. Prints are limited to 140 and can be purchased from

Over a year ago, we convinced the Idaho Potato Commission to let us help them build a 6-ton potato. The massive spud set out across America earlier this year, turning heads and raising awareness for Meals On Wheels. The IPC and the Potato Truck team recently filmed a fun commercial

photographer Shawn Clover created composite photographs that blend historical scenes from the 1906 San Francisco earthquake and his own present-day captures of the same locations. Clover’s carefully photoshopped images almost precisely overlap one another, seamlessly connecting two distant eras.

This is a great video of UK illustrator Patrick Vale drawing Lower Manhattan as viewed from the Empire State Building, entirely freehand. The music is Moanin’ by Charles Mingus

For twenty years, Andy Warhol had Campbell’s Soup for lunch every day—which inspired him to create his 1962 painting collection of 32 Campbell’s Soup cans. To celebrate the 50th anniversary of Warhol’s famous work, Campbell’s Soup is introducing special-edition cans of its condensed tomato soup—a flavor that the artist liked—featuring

‘Kut’, a Latvian group that describes itself as “a creative collective consisting of filmmakers, musicians, artists, politicians and cats,” recently took to the streets of Riga to execute a mission called ‘Oh Joy!’. Amongst the great cinematography, and looks of pure confusion, the people of Riga seemed to enjoy the

Filmmaker Vituc brings together a collection of inconsequential, fleeting moments encountered by millions on a daily basis. Recognizing these brief, quirky pleasures and capturing them, Vituc produces a simple, charming look at the pleasure of life.

Artists Mirco Pagano and Moreno De Turco, working with multinational ad agency TBWA for a campaign called “Piracy,” created these mosaic sculptures using a colorful array of CDs, often using the actual albums of the artist depicted, including musical greats Bob Marley, Michael Jackson, Jimi Hendrix and James Brown.

UK graphic designer Paul Marren has re-branded popular classic cartoons—such as ‘Tom & Jerry’, ‘Teenage Mutant Ninja Turtles’ and ‘Scooby Doo’—as hip fashion labels. (via Design Taxi)

French artist Leo Caiillard explores the idea of what will happen with our digital creations years down the line.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.