Recently, our client Moxie Java came to us with a really fun project. The newly opened Whole Foods Market in our lovely city wanted to carry Moxie Java organic coffee, but their existing package design was a real sleeper; it needed a complete make-over! We were delighted to have the opportunity to work with Moxie on this new project because: 1) It’s ORGANIC coffee, and 2) the folks at Moxie are huge supporters of many local causes in our community, so they get two gold stars in our book.
After we got started, one thing led to another (you know how that is) and the next thing you know, we had not only revamped the label design, but come up with some groovy new names and illustrations for each variety as well.
Moxie Java owner, Stephanie Dean, told us they’ve received “excellent feedback” on the redesign, so much so they’re now selling their organic coffee at Rosauers and will soon expand to additional retailers.