altered reality

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Tokyo-born artist Hikaru Cho plays with perception in this series, titled It’s Not What It Seems. The artist is using her deft skill with a paintbrush to transform one food into another. Imagine picking up a tiny eggplant and suddenly breaking it like an egg, spilling its yolk all over the floor. That’s the reality she’s creating here.
Exposure of the inner layer alters the viewer’s expected concepts of reality. Through her project, Cho challenges viewers to consider the deeper meaning of all things and to not be quick to judge based on first impressions.
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[via my modern met]

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.