aspen mulling spices

aspen-logo-oldnew-blogAspen Mulling Spices originated in 1970 as a gesture of hospitality at Wax&Wicks, Aspen’s renowned gift shop. Although these spice drinks became available throughout the U.S. and the world, the packaging system was fragmented and didn’t effectively communicate the brand’s unique history and personality.
Foerstel was approached by the Aspen Mulling Company with the challenge of revitalizing their packaging and identity system, and creating an effective brand architecture that included a new line of Gourmet Treats and Bread & Muffin Mixes.
The result evokes the “gifty”, “homey”, and welcoming nature of the Cider Spices experience. The results of our re-branding effort? Better retail awareness and reported sales increases of up to 300 percent! Check out the packaging and collateral below…

Aspen Mulling Cider Spices

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.