blank white wall = freakin’ genius idea

Debbie is a genius. Well…Debbie had a genius idea. And a freakin’ genius one at that!!
For more than a year a large, blank white wall in the office had been staring us in the face day after day. It was asking for something. Something unique. Something creative. And that’s what it got! 18 square blank canvases were turned into beautiful art by designers, account managers, accountants, web programmers….and Ralphie, the office cat. On the due date, our newly created canvases came into the office, the identity of the artist known only to one of us, and we all had to guess who created each one. It was really fun, and somewhat surprising, to see the amazing amount of creativity and thought that went into each piece. The unexpected bonus was the team-building benefit, and our new art installation is beautiful, to boot!
The video says it all…

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.