Blog
Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.
Every April, Mikayla (my Main Squeeze) and I spend a week in Milan during the Salone Internazionale del Mobile, the Modern Furniture Fair. Milan is the world center of design for both fashion and furniture, so the city opens its doors to an international design community of over 300,000 with
Aspiring actor or a performance lover? Every year Idaho Shakespeare Festival has us design a poster that is not only displayed in the windows of local businesses, but as an added bonus, the actors autograph a few of them for the well-deserved community members who wholeheartedly support this nonprofit organization.
There are holes in your font! But that’s a good thing. In the spirit of Earth Day, we feel it would be a good time to let you know that the old beloved font Arial is now available with a lighter carbon footprint! By studding each letter with tiny holes—unnoticeable
We have been pursuing an active personal and professional interest in the organic industry for over a decade–long before green was more than just a color and back when organic appealed primarily to hippy-types. When we started attending the Natural Product Tradeshows, Expo East and Expo West, for the most
Check out the latest press on the Just Do One initiative! We couldn’t have been more thrilled to see that NBC Chicago picked up the Just Do One Video Contest story! Check out all entries here. We also have a couple new contest ideas up our sleeve, so be sure
Melt is a new butter substitute that has both health benefits and weight loss properties. We developed the branding, packaging, and preliminary marketing materials (sell sheet and splash page, web). Based on the flavor and performance of the product, and the stylish, sophisticated communication of the packaging, the client is
The members of the Idaho Shakespeare Festival ensemble love their new van! If you are in Boise, an evening under the stars at the Shakespeare Festival is truly one of the best summer experiences to take in. Bring a picnic and a blanket and settle in for an entertaining evening.
Meet Tom Foerstel, founder and lead creative. What is your educational background? Art Center College of Design, Pasadena, California Did you always know this is what you wanted to do? Yes and no. I thought art was a hobby until I was a freshman in high school. I looked through
You may recognize Honest Earth from the aisles of Whole Foods, Costco, Publix, HEB, Safeway, and Meijer. Our participation in the Honest Earth line has been complete, from brand name exploration and logo development to package design, website launch, and sales materials.
One of the most satisfying aspects of our business is watching a concept take shape. We had a unique opportunity last year when we purchased a vacant restaurant building and created a new workplace for ourselves. With Rob Thornton as our architect and Mikayla Latta as our interior designer, (plus
We work with clients across the country and many internationally as well, most of whom our design team (which makes up over half of the company) haven’t met. So, here we are – though there are some missing.
Long before it was in vogue—and of necessity—one of our guiding principals has been stewardship for the earth and promotion of sustainability. Not just through our actions, but through the clients we choose to work with. There is nothing better than working with clients who share similar values. Just Do
