In these images, blocks of color replace the billboards in order to give a different perspective of the space occupied by these ads.
Chicago-born, Paris-based photographer Kaitlin Rebesco explores the omnipresence of billboard advertising in her Color Block series, in which she replaces ad spaces in NYC streetscape photos with brightly colored squares.
“Outdoor advertisements are so ubiquitous in New York that they have almost started to become a part of the city’s architecture,” she writes. “Residents of the city are so inundated with these messages that they hardly even seem to notice them anymore.”
Also be sure to check out Kaitlin’s lovely Head in the Clouds series. And you can view more of her work on Flickr.