To kick off Moxie’s new campaign, we collaborated with Donahoe Pace, our agency partner, on some Mocha Monday posters. Nowadays, with “having a case of the Mondays” reaching pandemic levels, taking the suck out of Mondays seemed like a worthwhile effort and a noble undertaking.
So we attacked, head on, with shocking images of the horrific events known to mostly occur on that formerly-wretched day. Sure, we got paid. But our real reward is hearing “TGIM” chants early most Monday mornings rising above the din of the connector traffic.