Foerstel Creative + Results
Designing for change: We live for good work — the kind that makes people happier and our planet healthier.
Pacific Woodtech Branding / Messaging / Collateral / Interactive / Advertising Rebrand a 20-year industry veteran as the new kid on the block Created all new Branding and Messaging, and launched a cohesive marketing and advertising campaign Increased brand awareness, sales and new distributor/retailer/builder acceptance. Enhanced appeal for recruitment
Natural Value Branding / Messaging / Packaging / New Product Development Create a Brand Image to support the founders mission of Live Well. Spend Less. Created a new brand and package design system that is distinctive and approachable while being nimble and versatile enough to handle 300+ products Increased brand awareness, sales, retailer acceptance and demand for new products and line extensions
Idaho Shakespeare Festival Branding / Messaging / Collateral / Environmental / Vehicle / Advertising / Interactive Create the seasonal brand and campaign for the iconic Idaho Shakespeare Festival Developed a complete multi-channel brand image integration that looks fresh every season Increased attendance and community support, national recognition and community outreach
Advocates For The West Strategy / Messaging / Interactive Establish an online brand experience that communicates the importance of protecting the American West’s natural environments, and encourages involvement Designed an engaging, entertaining and informative website with multiple calls to action for donations and support Increased web visits, donations and natural environments saved
Crispy Green Brand Refresh / Package Design / Messaging Help an established brand reignite sales and build out new markets against increasing competition Designed a bold, highly disruptive package with enormous appetite appeal Increased sales and new retailer acceptance
Good Karma Research / Strategy / Branding / Messaging / Package Design / New Product Development Transform a sleepy niche product line into a category powerhouse Started from scratch and, using extensive research, developed a completely new Brand Identity, Messaging and Package Design that disrupted the merchandising environment – creating industry buzz and inspiring consumer trial Brand awareness, sales, new retailer acceptance that far exceeded expectations, along with a solid platform for a series of new product line launches
The Big Idaho Potato Truck Experiential Campaign / Branding / Social Media / Content Creation / Cause Marketing / Promotional Tour Management / Collateral / Interactive Create a national grassroots promotion worthy of the world’s most famous potato Dreamed up and built an un-missable 28-foot long potato on a trailer, supported by a campaign and a crew to take it on the road across the country 148,000 miles, 7,200 cities, 534 events, 850 million media impressions, and countless selfies from hundreds of thousands of fans
Emerald Health Brand Refinement / Package Design / Messaging Communicate a product suite that provides the benefits of CBD without the CBD Designed a dreamy yet striking and sophisticated package design with targeted messaging Retailer acceptance and consumer trial
Interfaith Sanctuary Strategy / Messaging / Interactive Develop a marketing tool to increase brand and services awareness in the community, and enhance donations and support Designed an engaging and informative website with a unique and effective donation process format Increased web visits, donations, awareness and support – allowing for expanded services and engagement with the community
We Live In Green

Organic and sustainable brands make our world go round.

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We Love Startups

From branding to packaging; sales materials to websites, we’re ready to help you tackle the world!

We Dig Deep

Our creative is built on the strongest foundation: research.

We Speak Digital

We make sure your brand is ready for its travels across the web and social platforms.

Living Well Book Design / Interactive / App Development Make a complex system of information appear simple, approachable and enjoyable Developed a brand and designed interactive resources that are fun, intuitive and easy-to-use A platform for the client to build brand awareness and provide information to help people and planet flourish
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Office

  • PO Box 9879
  • Boise, ID 83707
  • T   +1 208.345.6656

New Business

  • E   inquiries@foerstel.com
  • T   +1 208.371.2704

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

 

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

 

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

 

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.