Blog
Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.
This Saturday if you can’t sleep or just happen to be channel surfing, you may see one of our clients! Purpose™ Nutrition will launch on ShopNBC, airing at 1 a.m., 10 a.m., 2 p.m., and 9 p.m. (Central time). We supplied graphics from the brochure to be used on the
In late 1989, when the computer was first becoming a useful tool for the graphic design industry, our small Boise firm was tentatively dipping our toe into the digital world. Our first little Macs, a Classic and then an SE30, were used as typesetting machines. We would typeset the headlines
Although many of our projects begin with package design, they don’t usually stop there. Part of the basic new product marketing and promotion toolkit is the sell sheet. The trick is to make it unique and interesting while communicating all of the necessary basic information about the product line for
We were asked to help promote the obvious synergistic benefits of Chandlers, Boise’s finest restaurant, being located in the lobby of another of Boise’s finest establishments, Hotel 43. As you can imagine, the pun, double entendre and cliché possibilities are endless. Here’s the first ad (running in the Boise Journal)
Treasure Valley Packaging continues to grow their private label line, TJ Farms Select, with the addition of new sausage items. Treasure Valley Packaging prides themselves on being able to provide quality A-grade product at private label pricing. To us, it looks like a tasty way to start the day.
The term “sustainability” has become as green washed as the term, well, “green”. Big corporations are making big sustainability claims, and with this ad in the Utne Reader, Stahlbush Island Farms encourages consumers to challenge these claims and find out for themselves who is walking the talk.
Literally. The next step in our rebranding of Wada Farms is this series of trade magazine ads. These ads are designed to stand out from the competition and also communicate Wada Farms’ superior selling points in a memorable, humorous, and unpretentious way. We think they are a home run!
Fresca is a Boise-based tortilla company founded in 1977 with a large (and loyal) international foodservice clientele. At the beginning of our engagement, we went for a tour of their factory and were blown away by their operation! Donning hair nets and notebooks, we set out with Plant Managers, Kip
With only 12 inches of average annual rainfall, Boise can have some problems handling the occasional torrential downpour. This is a photo of Front Street taken from our parking lot this afternoon. We had so much rain in the foothills in such a short time that the water blew a
“We want to update our logo.” Refresh, refine, and rework it. Make it easier to use and reproduce over a wide variety of applications and sizes. Improve the legibility and brand image. But don’t change it. Presenting Wada Farms, one of our new clients in Eastern Idaho and one of
Harvest Classic Bakery opened its doors in 1995 with a commitment to produce fabulous tasting, healthy bread, using only the finest ingredients. We met the founders, Steve and Mary Ann, last summer and had the pleasure of touring their bakery in Nampa, Idaho. We were even more delighted when they
We are excited about our client Stahlbush Island Farms‘ recently released news: On June 2nd, 2009, they produced electricity using power generated at their new bio-gas plant from their very own fruit and vegetable by-product. This process, called anaerobic digestion, is typically used in dairy operations, and has been a
