Pretty much everyone has heard about the benefits of coconut water by now. But not everyone is a fan of the flavor. So about a year after we did a new coconut water package design for our client Harvest Bay, they asked us to create packages for three new flavors!
Even in the highly competitive and crowded shelf-space devoted to coconut water these days, the Harvest Bay items stand out, and evoke a fun and whimsical take on the typical tropical vibe.
If you look at the old package design they were using, you can see we had our work cut out for us. Luckily, the client was open to a complete redesign and although they wouldn’t approve our request for a tropical vacation to do research, we still had a blast working on it.