co-co-crazy for coconut water

coconut-water-4-flavorsPretty much everyone has heard about the benefits of coconut water by now. But not everyone is a fan of the flavor. So about a year after we did a new coconut water package design for our client Harvest Bay, they asked us to create packages for three new flavors!
Even in the highly competitive and crowded shelf-space devoted to coconut water these days, the Harvest Bay items stand out, and evoke a fun and whimsical take on the typical tropical vibe.
If you look at the old package design they were using, you can see we had our work cut out for us. Luckily, the client was open to a complete redesign and although they wouldn’t approve our request for a tropical vacation to do research, we still had a blast working on it.

coconut-water-b-abefore // after

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.