just the flax

all-gk-new-classic-prthi-resmed

Choosing between all of the different non-dairy beverages on the market these days can be a challenge, and our client Good Karma Foods just made it even more difficult. They have five different flax-seed-based products on the shelf now – two of them with added plant-based protein – and all of them organic and high in Omega 3s.
Our first project was to design the packaging for the two new Protein+ products, and then shortly after their introduction we created a new design for the three existing Flaxmilk items to provide an impactful and engaging shelf presence for the line.
The seeds of most plants are rich in nutrients and can provide us with health benefits. Yet flaxseeds are also nutritionally unique and offer us health benefits not found across the board within the seeds food group. The nutritional uniqueness of flaxseeds features three nutrient aspects, and all three play a key role in the outstanding health benefits of this food including its high omega-3 fatty acid content, lignans – fiber-like compounds which provide antioxidant protection due to their structure as polyphenols, and their mucilage (gum) content. “Mucilage” refers to water-soluble, gel-forming fiber that can provide special support to the intestinal tract. [source]
About Good Karma Foods:

Everything you need to know about us, our products, and how we do business is summed up in those two words. For us, Good Karma™ means “positive outcomes that come from positive energies focused for good purpose.” Good Karma. That’s us. That’s how we came up with the idea for our Flaxmilks.  We set out to make an alternative beverage that was more than just a substitute for milk-more than just a filler.  Our aim was to create something that could stand on its own as both a delicious and nutritionally dense beverage, while offering the added benefits of being vegan and dairy-free so it could be enjoyed by everyone. Then we committed ourselves to using only the finest all-natural ingredients. Finally, we made certain all of our ingredients were harvested using sustainable agricultural methods because we respect the Earth and all who share it. The result is Good Karma™ Flaxmilks™. Prepare to smile. All are welcome. That’s our gift to you.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

 

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

 

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

 

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.