foerstel's package design selected for eye-catching excellence


Our Beanfields Bean & Rice Chips package design was recently included in a select group that was recognized by newhope360 for being an eye-catching design at Expo West 2013.

“How do you stand out on shelf? These 30 companies at Natural Products Expo West 2013 have figured out a way through color and attention-grabbing typography.”

This striking package design was created by our Creative Director Claudia Button.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.