Blog

Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

Everipe produces a unique line of blender-ready smoothie kits – freeze-dried fruits, superfoods, and nuts packaged to make a delicious, clean-eating solution in seconds. Most people know what freeze-dried food is but many might not be familiar with the idea of the product that Everipe offers. Shelf-stable smoothie kits are

In the ever-evolving world of sustainable packaging there’re two terms we see used often: Biodegradable and compostable. They may seem interchangeable, but there are a few key differences between the two. So what does it mean to be “Biodegradable”? Image from Heritage Paper The meaning of “biodegradable” can be found

NOSH, a leading source for informed coverage of the growing community of businesses with Natural, Organic, Sustainable, and Healthy packaged foods, recently featured the latest addition to the Crispy Green Crispy Fruit line, All Strawberry. This Fairfield, NJ, company has been part of Foerstel’s brand portfolio for more than a

Creation Nation (CN), producer of a line of delicious bar and bite mixes, looked to us to help take their brand to the next level with some help on direction on a trade show booth and collateral. We were thrilled to take on the challenge. Their product is a protein-packed

Art Director Abbi Page joined Foerstel in October, and boy have we been keeping her busy! Abbi brings with her a vast and varied skillset: packaging, branding, illustration, gardening, and baking (you have to know we love this last one). We’re excited to add her fresh perspective and talents to

Today Good Karma (GK) leads the flaxmilk, non-dairy industry and they have been consistently making a name for themselves with their plant-based, dairy-free foods. Back in 2016, GK was looking to relaunch and rebrand to communicate the optimism behind their mission. Who better to help lead the charge than the

Amafruits hooked arms with Foerstel to develop packages and brand architecture that really spoke to what they sold –high-quality, healthy fruit products. It’s a competitive industry and every brand has its own style. Our creatives always push to look at the market and search out ways to help our clients

Foerstel partnered with Nutri-Rich to build out a brand architecture for three new adaptogenic multivitamin products. The client had a strong existing brand and design language, but was looking to branch out visually as a way to signal new products and create buzz with new customers. Packaging is our specialty,

Comedy, tragedy, and music: from 1977 on the Idaho Shakespeare Festival (ISF) has been bringing thrilling theatre to Boise. If you haven’t caught a performance yet this summer, you only have a few weeks left! Pack a picnic and enjoy theatre under the stars. Foerstel is a proud partner, and

View Infographic Download The New Trend CBD beverages (which can be sold outside of dispensaries) kombucha tea shots of coffee water water-soluble powdered mixes Products CBD-Infused Sparkling WatersBy Weller CBD-Infused Sparkling WatersBy Weller Wellness Shots, Superfood Latte MixesBy Navitas™ CBD-Infused Organic Tree WaterBy Tretap® Chill CBD Cofee K-cupBy Diamond CBD

View Infographic Download 0 % of all edibles products: Gummies (the most popular form of edible cannabis in California) Flavors chocolate, mango, watermelon, caramel, apple, grape, orange, pineapple, blueberry, raspberry, strawberry 0 % sales growth in a year of CBD gummy sales Products Pure CBD lineby Cheeba Chews™ Camino Gummiesby

How do other veggies feel when they learn that a new superfood is sweeping the nation? What do they have to say about our favorite tuber when everyone is turning to it for a healthy dose of nutrients? Linda and David put together a video exposé for long-time Foerstel partner

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.