Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.
by: Matthew Bennett for Branding Magazine It may sound pithy, it may sound obvious, especially obvious when I consider my audience, but I’m going to say it anyway. A logo is not a brand. It’s the mark of a brand. So when researching examples of a good rebrand, why does
It’s no secret that America’s love affair with soda is ending. Soda sales have declined steadily over the past nine years, and there is no sign of that trend stopping soon. On the other hand, soda alternatives -– such as energy drinks and sparkling water –- are seeing strong growth.
There are a million and one ways to make art of paper, but there’s one artist who recently caught our eye. Yulia Brodskaya, a Chicago artist and illustrator born in Moscow, creates stunning works of art using the “quilled paper technique”. While quilled paper seems simple at first glance, we’ve
We had the pleasure of working with a new client last year: Native American Natural Foods. The company makes meat-based snacks (mostly buffalo), with the mission of improving the health and wellness of all people and the planet, through innovative new food products based on the traditional values of Native
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Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.