What is Branding? The American Marketing Association defined branding as a, “name, term, design, symbol or any other feature that identifies one seller’s goods or

Go Where Your Customers Are Instead of maintaining a solid presence on all social media platforms, it is more beneficial to focus on the platforms

Why Does Sustainability Matter? In today’s world, consumers demand businesses to be environmentally conscious. This demand for sustainable products means that all generations are willing

An attractive website helps your brand stand out from the competition. It should draw in existing visitors along with potential customers. Having an idea about

Here are seven of the biggest causes of stress digital marketers face, along with some tips and tricks on how to deal with them. Measuring

Step 1: Know the Significance of Having a Good Website It is essential to know the significance of having a good website design as it

10 Metrics for Measuring ROI of Digital Marketing Unique Monthly Visitors This specific metric shows the number of monthly visitors your website receives. You can

Three Main Packaging Components: Functionality Functionality is one of the most critical elements in successful packaging. Containers should be able to serve the purpose they

What is Artificial Intelligence (AI)? AI systems are typically designed to mimic human behavior. Sometimes, they can even be challenging to distinguish from humans themselves.

What is Organic Content? Organic social media content is any free content shared on social media channels. This type of content is available to be

14 Ways Marketers Optimize a Brand for the Digital Space Do an SEO Audit and a Media Audit Utilizing keywords and search terms to optimize

Why Social Media? Social media has been around for over two decades, but up until the past few years, brands have not known how to

Create a Cohesive Brand Identity A strong brand strategy is essential to the success of any business, and graphic design is a crucial part of

Digital Marketing Defined Digital marketing is the advertising and promotion of businesses and their brands via digital media channels.  Digital media includes: Websites Radio Social

What Are Instagram Stories? Instagram Stories are a feature on Instagram that allows the account owner to share snippets of their day. This feature allows

Improve Your Personal Branding Personal branding is a tool that can be used to achieve what you want. Many people are not comfortable with having

Is Influencer Marketing Still Relevant in 2022? ‘Influencer’ has become a very well-known term on the internet, but very few people understand what that actually

7 Branding Tips for Small Businesses Branding is an essential element in any successful business. Branding connects all different aspects of the company and is