
How Gen Z Are Using Social Media
Who is Gen Z? Gen Z is the generation born between 1997 and 2012 and is the very first generation to have grown up with
Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.
Who is Gen Z? Gen Z is the generation born between 1997 and 2012 and is the very first generation to have grown up with
Gaining Customer Trust Online It is more difficult than ever for businesses to gain the trust of their consumers online. Consumers are more wary when
Search Engine Optimization (SEO) The goal of SEO is to help potential customers find your website in search. You want your website to be easily
What is Email Deliverability? The amount of emails that land in an inbox is referred to as email deliverability. This number does not include emails
Develop a Brand Message Your brand message should outline your mission, values, and positioning. Your brand message should be what helps you position yourself against
Use Trustworthy Visuals How your website looks matters. It is proven that websites with a strong design are shown to positively affect consumers’ purchasing decisions
Brand Awareness Comes From Good Storytelling Consumers are constantly bombarded with messaging from brands left and right. Because of the highly saturated nature of advertising,
Embracing Artificial Intelligence Artificial intelligence is quickly becoming a significant player in the digital marketing space. One of the major benefits of implementing artificial intelligence
Too Many Callouts Keep in mind that often, when designing packaging, less is more. Be sure not to crowd the front of your packaging with
Rise of Influencer Authenticity Transparent Partnerships: Consumers are smart and know when an influencer is not being honest. Influencer marketing is turning toward focusing on
1. Establish Smart Goals To be successful in your B2B social media campaign, it is crucial that you set goals and objectives before getting started.
Stay Updated with Industry Trends It is important to know what the current trends are in the world of web design. You want to do
Is Your Font Easy to Read? Choosing a legible font is crucial when designing your product packaging. Unfortunately, many people select fonts that look good
Learn more about our packaging design services HERE! Understand the Product Before beginning the design process, consider creating a list of all important details that
1. Clear Navigation The navigation on your website must be clear and easy to understand. Be intentional with your UX design, and consider the journey
The Meaning of Colors in Branding Red Typically, consumers associate the color red with energy, power, and passion. Blue In most cases, the color blue
Increased Brand Awareness One of the first steps is to determine your brand name and either design a logo yourself or hire a professional to
UX Design Trends Increased Personalization Most UX design is catered to businesses rather than individual consumers. Be sure to create your business’s website in a
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.