Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

Food and Drink Packaging Trends

Sustainability Takes Precedence Consumers are more concerned with the sustainability of the products they purchase now than ever. Consumers expect businesses to be intentional about

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Marketing to Gen Z

Communicate Visually Visual communication is the language that speaks to Gen Z. If your audience is Gen Z, incorporating engaging visual content is the key

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3 Web Development Tips

Templates Are Your Friend Do not be afraid to use a template when designing your website. Consider replacing the template photos with your own and

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.