Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

it's spudtacular!

When your product is spudtacular, your trade show booth should be too. Don Odiorne, aka, Dr. Potato, at the Idaho Potato Commission asked us to

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for the love of facebook

Can’t get enough facebook? Pick up an Idaho Shakespeare program next time you’re at Shakespeare Under the Stars and see how creative foerstel can be

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heartland mill banners

Heartland Mill is a family-owned company that produces organic flour and other organic grain products. In 2009, they asked the Foerstel team to create a

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fits to a tee

When our client, Teeccino, wanted to take their herbal coffee and make it good-to-go, we helped them with packaging for a new line of  “tee-bags”

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don't give up on green

One of our clients recently decided to explore the possibility of packaging their products in “corn plastic”,  otherwise known as Polylactic Acid (PLA). Due to

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aspen mulling spices

Aspen Mulling Spices originated in 1970 as a gesture of hospitality at Wax&Wicks, Aspen’s renowned gift shop. Although these spice drinks became available throughout the

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buckle up

Racy little sports car. Seats four. 90 mpg. Under $25,000! An innovative, green car company, Avera Motors is launching an amazing sports car in the

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full circle

With new biodegradable packaging from Stahlbush Island Farms, these items will now be able to go full circle – from the ground, to the ground.

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power engineers

With a company as large and robust as POWER, it’s often difficult to distill down a marketing message from everything the company does and wants

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pedal to the metal

Closed course, eight hairpin turns in two miles, driving a precision German car as fast as possible, what’s not to like? Welcome to the Bogus

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.