Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

good morning

Taken by Debbie from the “confessional,” our small conference room. Debbie gets here eeeeeeaaaaarly. If you look very closely, you can see a Christmas Tree

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bread is for lovers

Fresh off the introduction of a new brand identity and package redesign for their premium line, Harvest Classic asked us to take a look at

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alaska naturals

Trident Seafoods asked Foerstel to work on identity and packaging for a new brand and line of pet products, Alaska Naturals. The products utilize Trident’s

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Beer, brats and Bavarian music – all things you’d expect from an Oktoberfest party. What made this an OktoberFAST party was pairing all these things

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the ted conference

I saw a documentary about the TED Conference last night and was amazed and inspired. There is so much in the media and even our

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power engineers invitations

Power Engineers was looking for an attention-getting invitation / mailer for a conference they were hosting. We scaled their current ad campaign to postcard size

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oktoberfast at chandlers

Oktoberfest generally invokes visions of brats, steins of beer and oompah bands. Combine that with German engineering and you have OktoberFAST! Not only will the

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stahlbush island farms

Although many of our projects begin with package design, they don’t usually stop there. Part of the basic new product marketing and promotion toolkit is

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chandlers and hotel 43

We were asked to help promote the obvious synergistic benefits of Chandlers, Boise’s  finest restaurant, being located in the lobby of another of Boise’s finest

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.