freaky friday logos

2304Would you be able to differentiate famous company logos if their font styles and colors were swapped?
You most likely would, for the simple fact that these companies’ marketing teams were able to make their logos a long-lasting visual within your photographic memory. Thanks to the design team at Round Peg, we’re able to get more of an idea of what these logos would look like if they were swapped — from Dunkin’ Donuts to Hermès (above). So far, Round Peg has managed to illustrate eight different logo swaps and we hope to see more!
Check out the logo swaps below for a closer look!

fisher price + chanel


lego + ray-ban


vogue + good year


[via fast co. | create]

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.