Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

tom foerstel

Meet Tom Foerstel, founder and lead creative. What is your educational background? Art Center College of Design, Pasadena, California Did you always know this is

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honest earth

You may recognize Honest Earth from the aisles of Whole Foods, Costco, Publix, HEB, Safeway, and Meijer. Our participation in the Honest Earth line has

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the office

One of the most satisfying aspects of our business is watching a concept take shape. We had a unique opportunity last year when we purchased

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meet the staff

We work with clients across the country and many internationally as well, most of whom our design team (which makes up over half of the

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just do one

Long before it was in vogue—and of necessity—one of our guiding principals has been stewardship for the earth and promotion of sustainability. Not just through

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old-school idahoan

As I was digging through old files in preparation for Idahoan’s 50th Anniversary, I ran across some of these old packages I thought I’d share.

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brazil gourmet

Brazil Gourmet is a mother-daughter-owned company that exports authentic nectars and juices out of—you guessed it—Brazil. After we designed packaging and trade show materials for

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.