Blog

Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

Racy little sports car. Seats four. 90 mpg. Under $25,000! An innovative, green car company, Avera Motors is launching an amazing sports car in the not-so-distant future. In the meantime, here is their teaser website to give you an idea of what lies ahead. More details to follow…

With new biodegradable packaging from Stahlbush Island Farms, these items will now be able to go full circle – from the ground, to the ground. Plus, the debut of this revolutionary new packaging gave us the chance to update all of their packages with a bit of a refresh. Another

With a company as large and robust as POWER, it’s often difficult to distill down a marketing message from everything the company does and wants to communicate. For this new series of branding ads, we convinced them to simply focus on the “Look to the RAM” theme we’ve used in

After a short marketing hiatus, Idaho Trust came to us ready to make some major changes in their collateral and in-branch displays; specifically a more modern look and consumer-friendly way to present a new structuring for their financial products. Industry research and subsequent brainstorming took us in a fresh new

To kick off Moxie’s new campaign, we collaborated with Donahoe Pace, our agency partner, on some Mocha Monday posters. Nowadays, with “having a case of the Mondays” reaching pandemic levels, taking the suck out of Mondays seemed like a worthwhile effort and a noble undertaking. So we attacked, head on,

Treasure Valley Packaging proves that just because a brand is budget friendly doesn’t mean that it can’t be stylish and engaging as well. The TJ Farms Select brand beautifully covers everything from frozen fruit to salad dressings, veggies to waffles, and orange juice to French fries.

Closed course, eight hairpin turns in two miles, driving a precision German car as fast as possible, what’s not to like? Welcome to the Bogus Basin Bacchanalia – the only officially sanctioned hillcross event by the Porsche Club of America, sponsored locally by the Silver Sage Porsche Club. Jeff seemed

As the joke goes, what is Mother’s Day without all the gifts and hoopla? Father’s Day! But our client, Chandlers Steakhouse, is working to change all that at the Man Brunch where not only will dads get their day in the sun, but 100% of the proceeds go to benefit

Here is a true example of “it’s the little things that matter.” To truly understand the genesis of this idea, you have to first understand the large and well-used soapbox we have in our office. On any given day one to seven people can be found standing on it spouting

One of the thrills of being a graphic designer is seeing your work appear in a public place. Many of our clients are in the food industry, so we get to see our work every time we go to the grocery store! That being said, we are particularly pleased to

You have to give these two props. Yesterday–80% chance of rain, 100% chance of soggy bottoms–and they still rode their bikes to work. Today–a repeat of yesterday’s weather, but let’s throw in 25 mph winds to make it that much more exciting. And, guess what? They still both rode in

Everyone loves stickers, right? Remember the really important ones as a kid? A gold star for a job well done, a Scooby Doo for a brave visit to the doctor’s office – cherished prizes of accomplishment. Here at Foerstel we cater to our inner children and our May in Motion

Book a Consultation
Tell us about yourself
Send Us A Message
Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.