Blog
Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.
We sent resident foodie, Linda Whittig, to the National Restaurant Association (NRA) show in Chicago last week to meet up with clients, new and old, and also to get a feel for what’s trending in foodservice. Here’s her rundown. Already home to a prominent food scene, Chicago took it to
Office bikes for quick trips downtown? Check. Carpooling for good conversation and fuel savings? Check. A new and stylish bike repair station, designed by our crew? Check! May in Motion is in full swing at Foerstel and all of Boise is taking part. Ada County Highway District (ACHD) designates May
View Infographic Download Neurodesign identifies design aspects of physical or virtual objects and environments that our brains naturally find more appealing. It can be considered part of neuroaesthetics, the discipline that studies the neural mechanisms of our aesthetic evaluations. Brain areas responsible for the perception of pleasure and beauty.
View Infographic Download For eco-conscious companies, finding the right packaging for their products is crucial, and costs, materials, aesthetics, etc. are all taken in consideration. But the growing world of consumerism has led to the annual production of 63.6 million tons of waste deriving from packaging. ECO PACKAGING IS NONTOXIC,
View Infographic Download According to marketing psychology, colors have a definite, positive impact on the purchase intention of a consumer.This effect can be observed when specific stimuli are provided, such as creating a shopping environment thatuses specific color wavelengths. When certain motivational states are activated as a result of being
Where someone has been, and the things they’ve seen, definitely influences design. In this profile of art director, David Vincent, he talks about his time in Chile. In 2013, I had the privilege to study abroad in Chile. While there, I made an excursion down to the Patagonia region to
While many jigsaw junkies enjoy making order out of chaos, Vancouver-based artist Tim Klein breaks the rules by playing the game his own creative way. After discovering that manufacturing companies tend to reuse the same shaped pieces for multiple puzzles, Klein decided to have some fun by combining the interchangeable
UK-based artist and designer Hannah Waldron, has steadily been expanding her textiles practice through a multifaceted career involving exhibitions, research projects, teaching and design collaborations. Her colorful weaves tell stories of place and travel while exploring the temporal and spatial qualities of textiles. Hannah recently sat down with It’s Nice
Spotted an ad we designed for our client Pacific Woodtech Corporation in the August 2018 edition of The Merchant Magazine, a monthly magazine for lumber and building material dealers and distributors in the West. If you’re like us and not in the wood material or building products industry, you can
Carly Waito’s paintings are so crystal clear you have to take a second (or third) look to make sure they are not photos. They’re all oil paintings on panel (can you even believe it?). Hailing from Thunder Bay in Ontario, Canada, Waito has chosen beautiful gems as subjects, and represents
Summer is ramping up in Boise and while our garden continues to grow we also are experiencing overall growth within Foerstel and well on our mission to save the Earth. Just this month, we added a new amazing employee to the Foerstel crew. Meet Katy Kithcart, Junior Art Director. Katy
