Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

idaho potato marathon

Each year the Idaho Potato Commission sponsors the YMCA’s Famous Idaho Potato Marathon. This year several of our employees and their kids participated and great

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boise bike week

Ride your bikes folks! This week is Boise Bike week (happily, it is not unusual to see bicycle commuters almost every week thanks to the

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natural by nature

How do you top the delicious indulgence of whipped cream? Make it organic whipped cream infused with brown sugar! We helped Natural By Nature launch

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southwind farms logo

Southwind Farms is a Magic Valley grower, packer and distributor of specialty gourmet potatoes. With increasing consumer interest in unique gourmet produce, Foerstel was hired

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milan 2009

Every April, Mikayla (my Main Squeeze) and I spend a week in Milan during the Salone Internazionale del Mobile, the Modern Furniture Fair. Milan is

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weaving an organic web

We have been pursuing an active personal and professional interest in the organic industry for over a decade–long before green was more than just a

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Melt is a new butter substitute that has both health benefits and weight loss properties. We developed the branding, packaging, and preliminary marketing materials (sell

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tom foerstel

Meet Tom Foerstel, founder and lead creative. What is your educational background? Art Center College of Design, Pasadena, California Did you always know this is

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honest earth

You may recognize Honest Earth from the aisles of Whole Foods, Costco, Publix, HEB, Safeway, and Meijer. Our participation in the Honest Earth line has

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the office

One of the most satisfying aspects of our business is watching a concept take shape. We had a unique opportunity last year when we purchased

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meet the staff

We work with clients across the country and many internationally as well, most of whom our design team (which makes up over half of the

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just do one

Long before it was in vogue—and of necessity—one of our guiding principals has been stewardship for the earth and promotion of sustainability. Not just through

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.