expo west re-cap
Celebrating their 30th anniversary, (and our 15th year in attendance) it was another successful year at the Natural Products Expo West held in Anaheim, CA
Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.
Celebrating their 30th anniversary, (and our 15th year in attendance) it was another successful year at the Natural Products Expo West held in Anaheim, CA
Although I live only five minutes from downtown, I am constantly reminded of one of the beautiful aspects of living in the remarkable city of
After a short marketing hiatus, Idaho Trust came to us ready to make some major changes in their collateral and in-branch displays; specifically a more
A new package for a new product, part of our on-going work for Schär, the leading manufacturer of gluten-free products in Europe.
Blackberry Patch hired Foerstel to redesign the packaging for “Dream”, their gourmet fruit topping. Working through the initial strategy brief, we convinced the client that
What a year it has been! In addition to continuing strong relationships with our long-time clients, we are fortunate to have worked with some amazing
Taken by Debbie from the “confessional,” our small conference room. Debbie gets here eeeeeeaaaaarly. If you look very closely, you can see a Christmas Tree
Trident Seafoods hired Foerstel to redesign their Smoked Salmon product with gift-style packaging. Trident chose our “tin box design” with a salmon constellation on the
On the heels of their Happy Hour recipe contest, the Idaho Potato Commission asked us to create a set of cards featuring the winners from
Fresh off the introduction of a new brand identity and package redesign for their premium line, Harvest Classic asked us to take a look at
We were thrilled when Matitegiovanotte, a European design firm, asked us to submit our work for a new book called “The Meaning Underground: A Visual
Trident Seafoods asked Foerstel to work on identity and packaging for a new brand and line of pet products, Alaska Naturals. The products utilize Trident’s
Beer, brats and Bavarian music – all things you’d expect from an Oktoberfest party. What made this an OktoberFAST party was pairing all these things
We are happy to continue to carry out Blue Cross’ creative. This year: A Healthier Idaho. One step at a Time. So far we’ve produced
I saw a documentary about the TED Conference last night and was amazed and inspired. There is so much in the media and even our
The third interview in our series is all about Jeff Harder. Jeff recently celebrated his seventh year at Foerstel, which is one more reason we
Power Engineers was looking for an attention-getting invitation / mailer for a conference they were hosting. We scaled their current ad campaign to postcard size
Oktoberfest generally invokes visions of brats, steins of beer and oompah bands. Combine that with German engineering and you have OktoberFAST! Not only will the
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.