Blog

Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

Recently, our client Moxie Java came to us with a really fun project. The newly opened Whole Foods Market in our lovely city wanted to carry Moxie Java organic coffee, but their existing package design was a real sleeper; it needed a complete make-over! We were delighted to have the opportunity

Chinese artist and activist Ai Weiwei's stuns Toronto with his enormous Forever Bicycles installation.
See Google Maps reimagined as stunning Persian rugs
Hidden railing street art that can only be seen from certain angles.

I can look back fondly now on Christmas morning, when my poor, sleep-deprived parents would spend hours wrestling with those little rubber sandwich ties in boxes and relentlessly searching for batteries in drawers which hadn’t been opened for years. This is exactly the kind of impatient nostalgia that Andy Brown

Minimalistic visualizations explain differences in Eastern and Western cultures.

The beauty of unique places on our planet have been captured by the lens of the great French photographer, Yann Arthus-Bertrand. The images can take your breath away and kidnap you, lead you in those wonderful landscapes of color and earth that form a natural pattern of geometric shapes. Author

They may help ease the pain of Sunday's finale: Designer Ty Mattson's Breaking Bad poster series… the evolution of Walter White.

Today’s designers have to be more than surface decorators, writes Mark Rolston. They need to become systems designers. As a product designer and a part of frog for nearly 20 years, I have seen our industry change quite a bit. But what I’ve experienced is nothing compared with the changing

These Photoshopped images from Serbian photographer Marko Prelic are somewhat eerie… and at the same time, a bit whimsical too. In each, we see a normal human figure, photographed in black and white, complete with a tree for their head. This unusual vision could have a number of symbolically tree-based

Edward Burtynsky is no stranger to ambitious projects. The Canadian photographer has spent his entire career documenting the ways in which man transforms and redefines nature. Known primarily for large-scale photography, his previous series have covered topics including oil, mines, and recycling.  For his latest work, Burtynsky decided to focus

At the forefront of the economy, good design is a priority. Here’s how to embrace the next wave of innovation. by Robert Safian, via Fast Company Imagine that the iPhone does not yet exist. Mark Zuckerberg is still enrolled at Harvard. Barack Obama is a hopeful state senator in Illinois.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

 

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

 

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

 

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.