Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

why wait until may?

It might be raining and gray outside but there’s no reason to wait until May for flowers. These blossoms are brightening our reception area (and

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do you remember…

…the 21st night of September? If you remember that song by Earth, Wind & Fire, then you may even remember some of these “essential” graphic

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expo west re-cap

Celebrating their 30th anniversary, (and our 15th year in attendance) it was another successful year at the Natural Products Expo West held in Anaheim, CA

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my private idaho

Although I live only five minutes from downtown, I am constantly reminded of one of the beautiful aspects of living in the remarkable city of

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After a short marketing hiatus, Idaho Trust came to us ready to make some major changes in their collateral and in-branch displays; specifically a more

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delicious dream

Blackberry Patch hired Foerstel to redesign the packaging for “Dream”, their gourmet fruit topping. Working through the initial strategy brief, we convinced the client that

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good morning

Taken by Debbie from the “confessional,” our small conference room. Debbie gets here eeeeeeaaaaarly. If you look very closely, you can see a Christmas Tree

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bread is for lovers

Fresh off the introduction of a new brand identity and package redesign for their premium line, Harvest Classic asked us to take a look at

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alaska naturals

Trident Seafoods asked Foerstel to work on identity and packaging for a new brand and line of pet products, Alaska Naturals. The products utilize Trident’s

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.