Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

Fast Company‘s Innovation by Design competition drew more than 1,200 entries from big firms and tiny studios. The 54 finalists take on audacious challenges–illuminating four key priorities for the next wave of innovation.

According to NewHope360, sales of on-the-go healthy snack pouches have seen a dramatic increase due to their “grown up” packaging. NaturalFoods Merchandiser’s Kelsey Blackwell highlights these new adult flavors jam packed with fresh fruits, veggies and chia seeds. Among the five brands is our client Mamma Chia! Read the excerpt from

When we think of street art we often think of dry concrete, spray paint cans and an urban wasteland, but that’s not what you’ll find here. These creations have a drastically more “green” theme, striving to bring a bit of unexpected nature to the so-called urban jungle and in doing

The life of a flower usually ends in slow, inglorious decay as petals wilt and succumbs to the cycle of life, but these flowers shot by German photographer Martin Klimas go out with a bang.  For his exploding flower photographs the artist

Renee Brochier (Foerstel’s “weekend director, maintenance team”) is the first female in 100+ years of Boise High School’s history to add points (well, a PAT) to the football team’s score. She joined the football team this year as a kicker. Twelve years of kicking as a soccer defender has totally

We have had our noses pressed to the screen of our computers, transferring data into the new RECIPES section of the Idaho Potato Commission website. This summer, Foerstel launched the IPC website redesign – see above for the newly redesigned Recipe section home page, and see below for more before-and-after

Sculpture: Gemis Luciani creates stunning objects from humble phonebooks
We are loving this photograph series that bends reality, just enough.
Fashion sketches that replace pencil with leaves and petals.

The Story Tower is an atypical library and book exchange built in Cēsis, Latvia. The structure is eco-friendly and was made using locally sourced timber and reclaimed food packaging. A group of summer architecture students and teachers from Riga Technical University spent two weeks designing the library and three and

‘Each Line One Breath’ by German artist John Franzen is a series of morphogenetic drawings. All freehanded, he starts with a straight line all the way down a page line by line, each line is the equivalent of a breath.

When you think of French food, smelly cheese and grapes are probably the first things that come to mind. As is pasta at the mention of Italian cuisine, or curry when asked about Indian gastronomy. So it’s not hard to see why these commonly associated foods have been plated up

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.