Blog

Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

Boise Bike Maintenance Station

Biking and being on the move are big parts of how we work here at Foerstel whether it s cruising down to a photo shoot or enjoying the weather as we pedal to lunch together It s summer in Boise and there are cyclists galore on the Greenbelt and city

View Infographic Download Worldwide consumer spending on legal cannabis Spending on legal cannabis has increased significantly year over year since 2017 and is on track to continue that growth through the foreseeable future What about the food and drink industry Consumer spending on cannabis based food and drink is $1

Since 1994 the month of February has been known as Potato Lover s Month PLM Brands and retailers come together to pay homage to our spud The Idaho Potato Commission IPC sponsors contests and festivities nbsp Idaho® potato products are promoted and new recipes rolled out We re getting hungry

Foerstel CCO Claudia Button recently attended Adobe 8217 s 99U conference and this was her takeaway Creativity is futureproofed It s human It s global It s technology agnostic It doesn t discriminate From people working at the bleeding edge of their fields to others bringing more humanity to technology

View Infographic Download 1 Which trends do you think will be the most popular in 2018 A comparison with answers from 2017 CATEGORIES Consumers are more focused on fewer categories 2017 72 Natural60 Healthy58 Organic37 Energy Boosting33 Convenience28 Low Cal 28 Probiotic Prebiotic28 Vitamin Mineral Fortified26 Low Sugar16 hellip <

View Infographic Download WHAT IS Mindfulness It refers to a non judgmental state of purposeful awareness that brings attention to the present moment and allows for the recognition and consideration of internal and external experiences without the pressure to alter the moment or take immediate action Annameier et al 2018

Our tribe here at Foerstel keep it conscientious as consumers We think everyone has the right to know as much as possible about the food they re putting in their cart Genetically modified and bioengineered foods have been a hot button issue for a long time and after Congress Food

The Summer Fancy Food Show is upon us and in preparation I thought I would share some tricks and tips on maximizing your ROI as an attendee Summer is a busy time and it can be easy to go and then file away without preparing and following up on the

You ve hung up the badge put the pile of business cards on your desk and relived the speaker and event highlights from NOSH Live Summer 2019 Now the fun begins Effective conference follow up is just as important as attending the conference itself Of course without putting the strategies

In the age of on demand media webinars online conferences and social media people are beginning to ask the question Do conferences still matter If I can network online why should I buy the plane ticket make the effort and spend my day minging with a bunch of people I

View Infographic Download Generation Z also known as iGen Post Millennials Plurals is defined as the generation born from the mid 1990s to the early 2000s and makes up 25 of the U S population making them a larger cohort than the Baby Boomers or Millennials This generation has grown

Building a six ton potato on a trailer to tour the country seems crazy But making the world s first Big Idaho® Potato Hotel seems even crazier It all started back in 2012 when the Idaho Potato Commission IPC was looking to do something special for their 75th anniversary Foerstel

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

 

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

 

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

 

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.