Blog

Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

What Are Instagram Stories? Instagram Stories are a feature on Instagram that allows the account owner to share snippets of their day. This feature allows users to post multiple photos or short videos presented similar to a slideshow for the viewer. Instagram Stories allow the account owner to post as

Improve Your Personal Branding Personal branding is a tool that can be used to achieve what you want. Many people are not comfortable with having a personal brand because they do not want to put themselves out there. Your personal brand is how you project yourself to the world. Five

Is Influencer Marketing Still Relevant in 2022? ‘Influencer’ has become a very well-known term on the internet, but very few people understand what that actually means. There is much more to influencer marketing than the common misconception that it is limited to beautiful women wearing expensive products on Instagram.  What

7 Branding Tips for Small Businesses Branding is an essential element in any successful business. Branding connects all different aspects of the company and is what gets noticed and remembered by consumers. In addition, strong branding promotes professionalism and aids businesses, especially small businesses, in being taken seriously.  It is

New data shows that consumer demand for eco-friendly and sustainable product packaging has remained stable despite the societal changes in the past several years. This data is based on a survey conducted with over 15,000 consumers across North America, Europe, and South America on their beliefs and values related to

Neuroscience focuses on the workings of the brain and how it affects people’s behavior and how they think. Brands can take advantage of this research to figure out why people have an emotional response to some brands and not others.

7 Tips for Working from Home Foerstel’s own business development gal, Janell Count, has come up with seven tips for working from home based on her more than 20 years of first-hand experience. Don’t be surprised if she has a couple tips that even experienced remote-workers might learn from! 1.

While we know what a rush Expo West can be, it’s also a lot of stimulation. At the end of the day, it’s easy to find yourself wiped out. Below are 5 tips we’ve learned through the years for not just surviving, but flourishing, at Expo West! 1. Put the

Cibo Vita and its functional snack brand, Nature’s Garden, were looking to build their brand with a package redesign. Their goal was to reposition Nature’s Garden as a smart snack for the hustle and bustle of everyday life and give it a more contemporary look while still fitting in the

When a noun becomes a verb, you know you’re dealing with a force to be reckoned with. That’s exactly what’s happened with Google. With over 70% of the search engine share, they are unquestionably the most popular search engine. So when Google says jump, it’s best to get out the

Image from HistoryExtra The traditions and celebration of Valentine’s Day have been followed long throughout history, but exchanging those well-designed valentines might be a more recent addition to the celebration than you think. The well-known tradition of sending (and receiving!) Valentine’s Day cards started popping up as early as the

Last year, the Consumer Brands Association (which, at the time, was known as the Grocery Manufacturers Association) released a report on the state of the recycling system in America. The report details findings from a variety of sources, including the EPA and a Toluna Analytics review, on adults’ knowledge of

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

 

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

 

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

 

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.