Blog

Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

The Super Bowl is the biggest event in American sports. The 4 hour long event, has been turned in to a 7+ day media frenzy with all the major companies looking to appeal to the largest market of the year. As designers, we love seeing the event’s branding evolve from

Signs.com asked dozens of Americans to draw the logos of well-known companies from memory, including Domino’s, Apple, Adidas, and Starbucks. As you can see, there was a wide range in aptitude and some logos fared better than others; overall the Starbucks and Foot Locker logos were the worst drawn while

For his Elephas Anthropogenus project, Uli Westphal collected European illustrations of elephants dating from the fall of Rome to the end of the Renaissance, a period of time when very few people actually knew what an elephant looked like. After the fall of the Roman Empire, elephants virtually disappeared from

People Matching Artwork Photographer Stefan Draschan visits museums around Europe to see not just the artwork but the people observing the artwork. In his series People Matching Artworks he patiently waits for museum-goers who unintentionally coordinate with the art they’re observing, and snaps a candid photo of the coincidence. You

Decorating the holiday tree here at the Foerstel office got us thinking about trees. Trees hold a special place in our lives, in our hearts and in our yards. They’re vital to us as humans and also a source of beauty and inspiration. They take years to grow and there

  Americans spend billions of dollars on prescription drugs every year; nearly half of all adults have taken at least one prescription drug in the last month; nearly a third regularly use two or more; and women are more likely than men to use prescription drugs, according to the CDC.

Seoul-based illustrator Daye Kim’s main motivation for being an illustrator is the fact it allows her to do “cool things for a living”. Her work sees her painting people and things in a simple, uncomplicated way, putting them in various everyday situations. “I like depicting fragments of situations, wondering what

Lucia Litman certainly grew up, but that didn’t stop her playing with her food. The digital marketer, occasional photographer and food stylist loves to match fruit, vegetables, snacks and treats to Pantone colors and then share them with the world.

Cambodian artist Visoth Kakvei masterfully brings together symbolism and style, and no sketchbook has enough pages for his creativity. The 27-year-old graphic designer usually draws his works freehand and the pieces take 3-6 hours to finish, but sometimes Kakvei feels it’s not enough. So, to make his incredibly intricate maze-like

With the changing of the seasons, we at Foerstel embark upon new clients, new opportunities and overall growth in our organization and mission to save the earth. Over the past few months our office became an Airbnb of sorts to two visiting furry friends, Gracie an exuberant pup who loves

Photographer Kanghee Kim juxtaposes day-to-day moments to create scenes that peek into an alternate world, subtly placing faux reflections in coils of cable or in the streak of a rear windshield. The Brooklyn-based photographer’s manipulations come from the desire to manifest magical moments in the mundane, using post-production edits as

Texas-born photographer Damien Maloney describes his style as “somewhere between recording what is in front of me and playing with things to see if I can construct something believable”. Now living in San Francisco, Damien’s first introduction to photography was taking pictures for his college newspaper which saw him shooting

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.