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1. Consider Your Target Audience Considering your target audience means you are intentional about their wants and needs when creating your website. It is important to understand the types of information that are important to them and make easy and efficient ways for them to access that information. 2. Make

Audit Existing Strategies Instead of scrapping all the work you have done in the past year, consider looking into what strategies worked and which lacked. By identifying past campaigns’ ongoing strengths and weaknesses, you will be able to determine what you can do differently moving forward. Tailor Content Wisely Two

What is a Content Strategy? A content strategy includes specific methods used to create and manage content. It is important to acknowledge that a content strategy is different than content marketing, as it is ultimately the guide for your content marketing. Elements of a Content Strategy Goals Each marketing tactic

1. Use Paid Advertising Not all of your followers will see the content you post; even if they do, your reach is limited to the number of people following you. Paid advertising is important in social media because it helps widen your reach and target the right audience. You can

1. Brand Awareness and Recognition Increasing brand awareness is one of the many benefits of creating a social media marketing campaign. Social media is a great place to earn the trust of your customers to purchase your products. The more often your followers or potential customers see your product, the

Why Is Blogging Still Relevant? Blogging Builds Loyalty And Trust Blogging builds loyalty and trust by providing reliable information to your consumers. This establishes authority and proves your expertise in your industry. Blogging Increases Visibility Blogs are a great place to focus on SEO. By doing this, you will optimize

What is B2B Content Marketing? B2B content marketing involves promoting and using content to promote your business to another business. The main goal of B2B content is to educate other companies about what your business offers and how it can benefit them, hopefully generating more sales. How to Create a

Video Content 54% of viewers report that they would like to see more video content from their favorite brands. Platforms like Instagram, YouTube, TikTok, and Snapchat are essential for your marketing mix as they provide a place for your audience to see videos and engage with the content.  Personalized Email

1. Do Your Research The first step is understanding the types of content that will stand out and resonate the best with your desired audience. Once you have done this, you should begin posting questions to gain insight. Not only will your engagement increase through asking questions, but you will

UI/UX Design Due to the rise in the demand for digital content, more and more businesses need UI or UX Designers. These designers are responsible for creating website interfaces that are appealing and easy for a visitor to navigate. Advertisement Design Advertisement designers specialize in pairing creative ads with powerful

Digital Marketing Strategies Creating a successful digital marketing strategy takes a significant commitment. This commitment can be as short as a few days to as long as months. Brainstorming, analyzing, strategizing, and testing create a solid digital marketing strategy. However, despite strong efforts and time spent, many strategies can hit

Why Are Simple Logos On The Rise? One of the biggest reasons why simple logos are becoming more and more popular is because of their memorability. In addition, simple logos give audiences less visual information to process by removing all elements that do not add value to the logo.  The