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Day 1: Set the Groundwork It is important to have a strong understanding of your industry. Conducting research on other brands and companies in the same line of business as you is a great first step. Look at the offerings the different companies provide along with their branding to help

1. Start With Publishing Great Content Providing high-quality content is one of the best ways to ensure that your site becomes the go-to source for your consumers. All posted content should be original and interesting while targeting the right audience. You want your content to make an impact on your

Sales and Marketing Sales and marketing are both two crucial components of any business. The sales department relies on the marketing team to increase brand exposure and generate leads. For the sales department to turn those leads into sales, there is crucial for open communication between the two departments. These

Pitfall 1: Forgetting to Take Time for Strategy and Planning Often, high-growth startups have extremely high goals that need to be met within a short period. The pressure to achieve these goals quickly can make it feel like you do not have time to craft marketing tactics and strategies. While

Reach More Customers One of the biggest benefits of social media is that businesses can reach far more people than ever before. There are billions of people using social media, which brings about a significant opportunity for connecting with others.  Businesses can reach the correct audience on social media in

Branding and Marketing The phrases ‘branding’ and ‘marketing’ are commonly used interchangeably, but it is important to understand the difference between them. Both aspects include a promotional element and how you are presenting your company to the audience, but they each play a separate role and cannot be successful without

Brand Packaging Perks Branding Visually appealing packaging will help draw the right audience’s attention to your product. Your sales will increase if you give your clients space to visualize what they want.  Packaging Customization Collaborating with a product packaging company will ensure that they understand the need for unique packaging

1. Define Your Strategy It is impossible to measure your marketing efforts if you do not know your end goals. Begin your process by defining your strategy and what you want your marketing to achieve. Typically, your strategy will be defined by the stage in your marketing channel that you

What is Product Packaging? Packaging is one of the most overlooked elements when producing a product. Packaging is important to inform your customers about your product and also plays a key role in increasing sales and brand recognition when done correctly.  The key to successful packaging is ensuring it conveys

1. Advice on Rebranding Hiring a branding agency will ensure that you have a team of individuals who know the right decisions to make regarding your company’s branding. Rebranding can be a lot of work; you want to hire a branding agency that fits your business and is trustworthy. 2.

1. Strong Familiarity with the Industry Bringing in someone who understands what needs to go into a successful website is important to stand out and create consistency within your brand. This understanding of the industry helps with developing strategies for the websites but will also improve conversions. 2. Helps Saving

What is LinkedIn Business Manager? LinkedIn Business Manager is the platform’s solution to help organize company assets. Some of the things you can manage on its dashboard include company pages, ad accounts, account permissions, and matched audiences. This feature is relatively new to LinkedIn, so it is likely to improve.