Blog

Mistake 1: Neglecting to Create a Content Migration Plan It is crucial to stay on top of links on your website when swapping content in and out. Creating a complete content migration plan will help you stay organized and aware of what information is needed and what is not. The

Packaging and Consumer Imagination Studies show that many consumers make assumptions about how a product will look, taste, and feel by simply looking at the image on the packaging. Strong packaging is essential because the visual elements incorporated into the design help influence a consumer’s purchasing decisions. Packaging also helps

Marketing is a Full-Time Gig It is certainly possible to learn everything you need to know about marketing, but if you are honest with yourself, you will unlikely have that kind of time. Marketing is complex and includes various skills and knowledge that often takes time to learn. Therefore, as

1. Give Them the Right Assets Influencers typically prefer highly visual, short content. Therefore, it is important to give influencers easily shareable content for best results. 2. Find Them in Your Data It is easy to spot influencers in your data because of how they tend to forward information. One

1. Examine Your Current Website It is crucial to have a deep understanding of the current state of your website. So begin with taking a high-level look at your website. Some things to consider during this step include: Examine your font sizing Make sure your information is current Correct broken

The Untapped Potential of Pinterest Pinterest is one of the biggest social media platforms that many business leaders widely ignore. Yet, Pinterest has proven to generate a large return on investment for many marketers. In fact, 76% of Pinterest users explain that they are always shopping. One of the biggest

1. You Don’t Know Your Audience Understanding generally who purchases your product or service is one thing, but it is crucial to know all the specifics about the customers. One strategy to learn more about your customers is to send out a survey. Some of the specifics that are important

More than Words To its core, digital marketing is about building trust between your brand and your customers. Creating and managing a solid relationship with your customers online becomes extremely difficult without words. Successful content tells a story using humanizing language, making your brand stand out to the consumer.  What

What is Humanized Marketing? To understand humanized marketing, it is essential first to understand personal marketing. Personal marketing has allowed businesses to utilize consumer data such as demographic and behavioral information in their marketing efforts. Some examples of personalized marketing include: Adding the consumer’s name to the intro of an

1. Customize The Content By Vertical A vertical is a business niche where sellers help with a specific audience and their needs. Ecommerce tends to serve in these markets due to the minimal overhead expenses and the ability to reach a larger audience. One thing to note is that the

1. B2B Buying Habits Have Changed B2B buyers have changed their purchasing experience preferences. Now, they demand these experiences to minimize the direct interaction with brands and instead maximize their need for digital channels for information. Here are a few examples of tactics to use to ensure that your content

1. Organic Channels Trump Paid Content marketing remains essential for B2B marketing heading into the second half of 2022. Some types of organic content and content channels include: Social media platforms Independent brand websites Blog posts Videos Social media posts Live streams 2. Data-led Marketing Leads The Way Data marketing