Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

What Makes a Brand Timeless For a brand to come across as complete and timeless, all the branding elements must play together in unity to support the overall visual identity. Ensure that you are not focusing too much on creating a brand that is trendy in a way that will

Why Consistency Matters It is essential to acknowledge that all of the hard work you and your team put into your marketing will go to waste if you are not consistent. Some of the many reasons why consistency is important in marketing include: Recognition It is easier for consumers to

Know Your Audience It is crucial to have a strong understanding of your audience before jumping into your social media campaign. Once you know your audience and what they are looking for, it will be easier to create successful content. Create Engaging Content The content you create and post must

Vivid Colors Pantone chose Viva Magenta to be the 2023 Pantone Color of the Year. This color is bright and strong, and although not every logo created this year will have Viva Magenta incorporated, the theme of bright and vibrant colors will shine through. Abstract Botanicals Abstract design has been

Unclear Strategy Jumping headfirst into content marketing without a clear strategy is one of the biggest mistakes businesses can make. If you are not working from a planned-out strategy, your content will look and feel inconsistent, which harms the strength of your branding. Following a clear plan will help build

Templates Are Your Friend Do not be afraid to use a template when designing your website. Consider replacing the template photos with your own and adding copy in the suggested places, as you will save the time of having to piece together a website from scratch. You can adjust templates

Types of Packaging and Materials There are endless possibilities when it comes to the form and shape of the packaging. The materials your company chooses for its packaging can key your consumers in on what your company values and prioritizes. If your company values sustainability, your packaging should reflect those

Understanding the Importance of Digital Marketing Most consumers are turning to the Internet for their purchasing decisions. Because of this, having a strong digital presence is crucial for a brand’s success. Consider developing a digital marketing strategy that overlaps several channels to ensure your brand is consistent and your consumers

Who is Gen Z? Gen Z is the generation born between 1997 and 2012 and is the very first generation to have grown up with the internet at their disposal. This includes access to social media and smartphones at a very young age. Marketers need to understand that Gen Z

Gaining Customer Trust Online It is more difficult than ever for businesses to gain the trust of their consumers online. Consumers are more wary when interacting with brands online because of the increased use of AI and frequent security breaches. For businesses to foster a trusting relationship with their consumers,

Search Engine Optimization (SEO) The goal of SEO is to help potential customers find your website in search. You want your website to be easily found and accessible to anyone interested or who benefits from your product or service. To improve your website’s SEO, consider rewriting your content to highlight

What is Email Deliverability? The amount of emails that land in an inbox is referred to as email deliverability. This number does not include emails that fall into someone’s spam inbox. To increase the success of the email campaign, it is important for marketers to do whatever they can to

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.