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Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

Welcome back to “Designing Tomorrow: Navigating the Frontiers of Intelligent Design in 2024.” This week, we explore the intricacies of designing anthropomorphic chatbots, focusing on how gender traits and personality impact user engagement and satisfaction. The Rise of Chatbots in Customer Engagement In today’s technologically advanced landscape, chatbots are transforming

Welcome back to “Designing Tomorrow: Navigating the Frontiers of Intelligent Design in 2024.” In this edition, we delve into the transformative world of intelligent packaging combined with blockchain technology, offering unprecedented transparency and authenticity in the consumer experience. The Emergence of Intelligent Packaging In today’s market, consumers demand more transparency

In the ever-evolving world of design, the dichotomy between minimalist and maximalist packaging design offers a fascinating contrast, much like two sides of a finely crafted coin. These distinct aesthetic approaches, though seemingly opposed, each have their own merits and ideal applications, showcasing their true potential in different contexts. The

In today’s eco-conscious market, companies are leveraging color to convey sustainability messages effectively. Natural hues, particularly green, have become synonymous with eco-friendliness. However, recent research reveals that the saturation of these colors significantly impacts consumer perceptions of a product’s sustainability. The Role of Color Saturation Understanding the influence of color

Nostalgia, that bittersweet longing for the past, has become a powerful tool in marketing, particularly in packaging design. It serves as a visual time machine, transporting consumers to earlier eras and creating immediate connections with their personal histories. Whether it’s the vibrant and psychedelic aesthetics of the 1960s or the

In the realm of packaging aesthetics, a fascinating phenomenon known as white space plays a crucial role in how design elements interact with their surroundings. White space refers to the amount of empty space around a message or design element. Some packaging designs, like Apple’s iconic approach, embrace generous white

The association between visual shapes and taste perceptions has long captivated sensory psychologists and packaging designers. One particularly intriguing observation is that individuals often associate curved and symmetrical shapes with sweetness, while angular and asymmetrical shapes are more commonly linked to other basic tastes such as sourness, bitterness, saltiness, and

Graphic designers seamlessly blend images, typography, and interactive media to craft compelling messages and user experiences. But where do their ideas originate, and how do they transform them into designs? While intuition is often cited as a crucial element, the specifics of how graphic designers harness it remain somewhat mysterious.

Earlier, we examined how product shapes influence taste perceptions. This week, we delve deeper into how these shapes and designs are deeply intertwined with emotions like nostalgia. The Role of Nostalgia in Design Marketing research highlights the intricate relationship between nostalgia, consumer preferences for product shapes, and the underlying mechanism

Augmented Reality (AR) is revolutionizing packaging design in 2024, offering consumers futuristic and immersive experiences that captivate and engage. This week, we explore how AR is transforming consumer interactions with products, particularly in the technology sector. The Impact of AR on Consumer Experience A recent article in the International Journal

This week, we delve into a groundbreaking trend set to revolutionize the packaging industry: Smart Packaging. The Evolution of Packaging: Smart Solutions for 2024 As we move further into the digital age, the role of packaging is expanding beyond traditional functions. The integration of IoT (Internet of Things) elements into

Welcome back to our series, “Designing Tomorrow: Navigating the Frontiers of Intelligent Design in 2024.” This week, we explore the fascinating intersection of artificial intelligence and human creativity in the realm of packaging design. The Fusion of Artificial Intelligence and Human Intelligence inPackaging Design In today’s rapidly evolving professional landscape,

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.